“Investing in your Success”

Yearly Archives: 2020

A Stimulus Plan For Existing Green-Industry Business Owners

A takeaway from 2020 is being deemed an essential business that provides some clarity for business planning purposes. For example, at Spring-Green Lawn Care, we have been operating as an essential business meaning there has been little interruption during COVID-19. Our Franchise Owners have been steadily gathering a recurring revenue stream from their loyal customers throughout the pandemic. We see a mutually beneficial opportunity to give back and have developed a stimulus plan to help existing Green Industry owners diversify into an essential and profitable business. Our stimulus plan has […]

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Online Reputation Management

  Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Business Planning For 2021

Business Planning For 2021

The year 2020 has been a long and overwhelming ride. While the entire world was shut down, many businesses were forced to rethink how they conduct business. However, the pandemic is not over and the true impact of the events in 2020 is likely to reach far beyond this year. As we transition our mindset out of this historical time, we begin to plan for 2021. We can start by taking everything we have learned this past year and condensing it into a business strategy for the next.    Strategies to start planning for 2021  Reflect on the […]

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Winning Back “Lost” Customers

Winning Back Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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How To Master The Upsell

Upselling

Upselling is one of the best ways to edge in a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your sales strategy, it might be the perfect time to fold it in. Your friends at Spring-Green have made it easy to get started with this step-by-step guide to mastering the art of upselling. What is upselling? Upselling is kin to the famously asked question, “Would you […]

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Your Helpful Guide to Building an Email List

Email

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Attracting New Customers with Smart Video Marketing Strategies

video marketing

A key component to any business’s success is attracting new customers and exploring new demographics. Many businesses are finding traction using video marketing. Video content is one of the hottest topics in any marketer’s mindset these days. Best practices can help your business grow using video marketing to tap into new markets effectively. Let’s drill down on some tips to help you optimize and succeed. […]

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Tips for Winning Back Lost Customers

customer winback

It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]

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Diversification and Investing: The Perfect Pairing

investing diversify

In the business world, terms are often tossed around in meetings and discussions with little context or that lack deep understanding. Some of these terms even rise to the level of “buzzwords” without an outline of what they mean or how they function in real life. As business leaders, we may find ourselves wanting to drill down on terms to ensure that our understanding is accurate, and our knowledge base is working for our business objectives. […]

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Guidelines for Working from Home

home working

As we all continue to get adjusted to working from home, you may find yourself needing some assistance getting into your new routine. It can be challenging to juggle both home and work obligations while in the same environment, so check out these guidelines that may apply.

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