“Investing in your Success”

Monthly Archives: September 2020

Winning Back “Lost” Customers

Winning Back Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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How To Master The Upsell

Upselling

Upselling is one of the best ways to edge in a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your sales strategy, it might be the perfect time to fold it in. Your friends at Spring-Green have made it easy to get started with this step-by-step guide to mastering the art of upselling. What is upselling? Upselling is kin to the famously asked question, “Would you […]

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Your Helpful Guide to Building an Email List

Email

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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