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The Impact and Importance of A/B Testing In Your Business

AB Testing

Have you ever used A/B testing in your business? It’s an excellent method for comparing two different versions of something to determine which performs better for your business. This could be two advertisements, direct mail pieces, email campaigns, web pages, promotions, apps, or almost any other marketing tool. We’ll dive into A/B testing and how it can impact your marketing initiatives in your business. What Is A/B Testing and How Does It Work? Sometimes referred to as bucket testing or split-run testing, A/B testing is a statistical method for comparing […]

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How Employee Advocacy Helps Increase Brand Awareness

employee advocacy

Employee advocacy is what happens when the employees of a given company, of their own choosing, become evangelists and influencers for that company. We most often think of this in terms of what happens on social media, but advocacy also takes place via email, chat, texting, and even offline. Learn how employee advocacy has its benefits to help increase brand awareness. Employee Advocacy as a Marketing Strategy They say the hardest part of any inbound direct marketing campaign is making the “inbound” part happen, whether that be a phone call, […]

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Defining Buyer Personas to Help with Conversion Rates

buyer persona

Building customer personas and buyer personas are one of the best ways to engage your target audience. Creating persona profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have been evolving—and likely will continue to evolve. These are exciting times in which we live, though they may also seem a bit scary now and then. How do small business owners keep up, especially those with no formal education in digital marketing? With a great deal of help. But for now, let’s tackle the current topic at hand. Social Monitoring vs Social Listening Most businesses today, regardless […]

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Lead Generation Techniques For Small Businesses

lead generation

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Spring-Green Lawn Care Welcomes Newest Franchise Owner Cory Benoit

cory benoit

Spring-Green Lawn Care, provider of residential and commercial lawn fertilization and weed control is proud to announce its newest franchise owner, Cory Benoit of Saline, Michigan. Benoit, a seasoned green industry expert, started mowing lawns at the age of 19 and by the time he was 25 years old he began his own business, Evergreen Maintenance. By adding Spring-Green, he will now be able to offer his customers lawn care services along with maintenance, snow removal, and more. Benoit has always considered himself an entrepreneur, but when his family began […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

direct mail campaign

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Remote Work: The Employer and Employee Side of Working Remotely

working remotely

The concept of utilizing a remote workforce is one of these flexible work options that some small business owners believe is reserved for larger companies than theirs. Why is that? In reality the barriers to utilizing remote workers seem to have more to do with employer concerns than with any hardware, software, or regulatory limitations. Here are some benefits to offering the option of working remotely as well as some considerations for engaging a remote workforce and finally, a few considerations regarding how to work from home. Benefits of Working […]

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How to Create an Effective Employee Development Plan

employee development plan

Most employers understand that it takes time, money, and effort to recruit the right employees, and once found, the good employees are worth keeping. An increasing number of employers have come to acknowledge and accept the need to provide those individuals with opportunities for ongoing training and development, both as individuals and as valued members of the organization. Wait a minute, isn’t all that training and development stuff for bigger businesses? Absolutely not. If your small business is big enough to have one or more employees worth keeping, then you […]

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