“Investing in your Success”

Spring-Green Blog

Processes and Procedures Your Operations Need Today

standard operating procedures

As you know, there are a lot of moving parts in a lawn care, landscape or pest control business. You’ll feel more in control of your company’s success when your standards of operation are fully written out for all employees to reference while on the job. If you’re a small green industry company, you may not have a fully staffed office of accounting, administrative and marketing departments. But you do have an operations department—whether you, the owner, run it, or hire a manager to oversee that area. You probably trained […]

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5 Tips to Help Convert More Customer Leads into Sales

converting leads into sales

Did you know that your customer service is key to converting more leads into sales? Think about it: If a person who answers the phone is curt and responds to potential clients in grunts, you’ll lose out on leads. However, if your staff answers the phone with a greeting and friendly tone of voice, your chances of getting a sale increases. Answering the phone is only the first step of excellent customer service. Whether you answer the phone while you’re out on the road or you have a team member answering, you […]

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Extend Your Season With These 7 Add-On Services

diversify add on services

Where there’s a will, there’s a way. If you want to increase your revenue into the late fall and winter months, you can include add-on services to your lawn care, landscape or pest control company. Not only can you keep business rolling throughout the year, but you can transform your company from a seasonal business to a four season business – where you’re adding value to your current customers’ properties. You can start marketing your new services during the growing season. Add door hangers, post on social media and include […]

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How to Grow Your Green Industry Business To Sell

grow to sell

Think about why you started your business. Maybe you were 15 years old, mowing lawns for neighbors during the summer to raise money for your senior trip. Maybe you graduated from college and loved being outside so much you found a way to make it your job. Whatever your reasons were then, chances are you aren’t spending a ton of time mowing lawns or enjoying the outdoors these days. So what’s your “why” now? And do you have an exit strategy planned? These are all important questions to ask yourself […]

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Understanding Your Profit and Loss Statement

profit and loss statement

I’m betting you didn’t start your business to become a financial expert. You’re not alone. The overlap between financial accounting geeks and green-industry pros is pretty slim. But it pays — literally — to understand the basic finances of your business. Not only should you be able to read your profit and loss statement (otherwise known as a P&L), but you should also understand how to use the data on the statement to run your business smarter and more efficiently. To help you develop that basic understanding, let’s take a […]

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Give Yourself a Break! 5 Tips to Increase Work-Life Balance

work life balance

According to a 2015 Gallup study, the average full-time employee in the United States works 47 hours a week — now multiply that by the “small business owner factor.” It might be easier to calculate how many hours you spend NOT working. Are you constantly putting out fires? Is your smartphone buzzing nonstop with texts and emails from employees? How much time do you spend working in your business, rather than working on it? When’s the last time you took a vacation? Work-life balance isn’t just a buzzword; it’s the […]

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Spring-Green’s National Training Conference Help Those in Need

2017 National Training Conference

Spring-Green Lawn Care Corp. just completed celebrating their 40th Anniversary in business with our National Training Conference, Optimize for Success, on August 2nd through the 4th in Oak Brook, IL.  Spring-Green Franchise Owners from across the US gathered to network with fellow Franchise Owners, listen to inspiring presentations from Marty Grunder, well known landscape owner and Green Industry speaker and Jay Baer, a respected consultant on building customer relations. It was an incredible 2 and a half days of learning, laughing and reflection on business building. National Training Conference Silent […]

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Growing Your Green Industry Business: 5 Tips for Hiring Support Staff

hiring support staff

As your green industry business grows, it becomes less and less reasonable to assume you can handle all the day-to-day management of the operation. Don’t try be a hero by putting all the pressure on yourself to keep the ship upright. Hiring the right support staff can remove some of that pressure and help you focus on the bigger picture, like future growth or even your exit strategy. We asked some of Spring-Green’s seasoned operations staff for their tips on hiring support staff as you scale your business. Here’s what […]

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Succession Planning: What Is Your Exit Strategy?

succession planning exit strategy

There are plenty of ways to leave your business when it’s time to retire (or you’ve just had enough), from simply closing your shop to selling your business model to another business. You can sell to one of your employees, or keep the business in your family for generations to come. Matt Holker, and his son, Greg, began as Spring-Green Lawn Care Franchise Owners in 2006. Over the past 10 years, the business has grown, taking in neighboring territories, as well as bringing Matt’s other sons, Luke and Kevin, on […]

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How to Start a Blog For Your Green Industry Business

How are you getting the word out about your green industry business? If you’re only using traditional methods like direct mail, print ads, yellow-pages listings, you could be missing an amazing opportunity to attract new customers through your website. If you haven’t thought about blogging, what are you waiting for? Here are just a few of the many benefits of blogging for your green industry business. Your content could… • Drive traffic to your website • Position you as an industry expert • Help your sales staff nurture new and […]

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