What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]
“Investing in your Success”
Upselling is one of the best ways to edge in a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your sales strategy, it might be the perfect time to fold it in. Your friends at Spring-Green have made it easy to get started with this step-by-step guide to mastering the art of upselling. What is upselling? Upselling is kin to the famously asked question, “Would you […]
Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]
A key component to any business’s success is attracting new customers and exploring new demographics. Many businesses are finding traction using video marketing. Video content is one of the hottest topics in any marketer’s mindset these days. Best practices can help your business grow using video marketing to tap into new markets effectively. Let’s drill down on some tips to help you optimize and succeed. […]
It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]
In the business world, terms are often tossed around in meetings and discussions with little context or that lack deep understanding. Some of these terms even rise to the level of “buzzwords” without an outline of what they mean or how they function in real life. As business leaders, we may find ourselves wanting to drill down on terms to ensure that our understanding is accurate, and our knowledge base is working for our business objectives. […]
As we all continue to get adjusted to working from home, you may find yourself needing some assistance getting into your new routine. It can be challenging to juggle both home and work obligations while in the same environment, so check out these guidelines that may apply.
As the workforce continues on a trend toward globalization and as competition becomes steeper than ever before, the need for a diversity strategy is transitioning from a “nice to have” to a necessity. Use this brief guide to help you unpack the four types of diversification and the strategies that align with each one.
Diversification is a buzzword that’s often thrown around as the secret sauce to success in your business. Still, truth be told, many of us may not have a deep understanding of what diversification actually entails and why it even matters. Let’s unpack what it means to diversify your business and get maximum returns on your investment in your business.
How SMART Goals Help Your Employees Stave Off Burnout There is a fine line between motivating your team to be driven toward success at work and working so hard that you burnout. Your job as a leader in your organization is the key to guiding your employees toward balancing their goals, optimizing productivity, and not approaching burnout. Some might say, it’s working smarter, not harder. A team of overworked, burnt-out workers can leave a deep, negative impact on your culture, your ability to innovate, your recruiting efforts and, ultimately, your […]