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Spring-Green Blog

4 Effective and Strategic Tips for Marketing to Millennials

millenials

Millennials are now starting to buy houses and are the newest consumers to target and incorporate in your marketing strategy. While many of them would rather not have to settle on a specific location, others are planting roots and starting their families. You have a great opportunity to connect with millennial consumers and add them to your customer list. In this blog, you’ll learn valuable tips to market to the youngest generation – millennials. It’s All Digital Whether you love internet marketing or not, your millennial sales prospects are engaging […]

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The Leaky Bucket: Bringing Lapsed Customers Back

retention

Did you know that you can save money by retaining your current clients compared to gaining brand new customers? Studies have shown that it’s easier and less expensive to keep customers versus having to lead a new customer through the sales process. You don’t want to spend a fortune advertising your lawn care, landscape, or pest control business. Instead, you can save money and have higher profits by retaining your present clients and bringing back lapsed customers to your business. The Leaky Bucket The leaky bucket refers to a company […]

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11 Ideas to Rock Your Next Community Event or Trade Show

booth event

Have you recently hosted a booth at your local home and garden event? Did you get good leads from the trade show? Or did you have a lot of people stopping by and dipping into your candy bowl? And what about your staff at the trade show? Did they talk to people who stopped by or were they off chatting with other booth holders? Or worse yet, flipping through their phone and ignoring visitors? You want your employees to be engaged with visitors while they’re on booth duty. So it’s […]

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Why Your Green Industry Company Needs Social Media and Traditional Marketing

social media and traditional marketing

You’ve heard that social media marketing is really important to getting more leads. Matter of fact, you’ve been influenced by ads or posts that you’ve seen on Facebook, Twitter or LinkedIn. Yet, you still really like looking at and using those coupons that appear in your customers’ mailbox. Should you do one or the other? Or should you forget about traditional marketing altogether? As advertising experts point out, your green industry business still needs both social media and traditional marketing methods. Difference between Social Media Marketing and Traditional Marketing If […]

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Ryan Meinika Expands to His Third Spring-Green Lawn Care Territory

Ryan Meinika

Ryan Meinika recently expanded for a third time on October 19, 2016. David Dawson, Spring-Green’s Director of Franchise Operations at Spring-Green’s corporate office in Plainfield, IL says of Meinika, “Ryan’s commitment to the Spring-Green system has been one of the biggest contributors to his success. He also continues to keep a focus on aligning the correct marketing investments for his business’s size and desired growth. Ryan has also turned his focus over the years to building a solid Spring-Green team.” When Meinika started his first Spring-Green franchise back in 2005, he […]

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6+ Must Haves for Your Lawn and Landscaping Website

You may have experienced great success with direct mailings, social media or word of mouth. But in today’s world, your business needs to have a website. Today’s customers want to know why they should hire you and to see your green industry expertise. Your website needs the following 6+ parts to engage your visitors, keep them on your website and move them along in the sales process. 1. Homepage This is the first place where most people go to when they click on your link from Google or plug your company […]

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3 Simple Tips to Get the Most Out of Your Social Media

You’re busy getting your crews out to mow lawns, build patios and create dream backyards. Yet, you know that you need to stay in front of your customers and sales prospects in the fast-paced social media world. It’s important that you find time for social media in order to keep your current clients updated on your lawn care services, attract new sales prospects, and connect with your audience. How can you make the most of your social media? Tip #1: Start With Facebook Before you start tweeting, posting and snapchatting, […]

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The Importance of Online Reviews for Lawn Care Businesses

reviews

The digital world we live in today has made it easier than ever to share what we like (and don’t like) about a product or service. It’s true for any business, including lawn care. How can you ensure that the online reviews for your green industry business are positive? What can you do if you get a negative review? Why online reviews are important If you have been quick to dismiss online reviews in the past, a statistic from a recent survey conducted by softwareadvice.com may change your mind. The […]

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Safety Tips for Green Industry Professionals

safety tips

Focusing on safety is vital for green industry professionals, particularly when it comes to fuel for your equipment. Take the time to make sure your employees are aware of the proper procedures for refueling as well as operating machinery. Not only will a clear understanding of the necessary precautions reduce the risk of fire and related injuries, but also it will prevent any health issues stemming from fume inhalation. Use the correct equipment To start with, stress with employees the importance of using the mowing equipment with the right engine […]

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Green Industry Business: How Continued Learning Can Power Growth

National Lawn Care Month is in April, and it offers a great reminder of the importance of continual learning for any green business owner. As a lawn care entrepreneur and professional, you already place a strong value on creating a healthy lawn, but if you need some quick facts to share with your customers about why they should focus on their lawns, the National Association of Landscape Professionals offered these: • The oxygen a family of four needs can be generated by a 50-foot by 50-foot section of lawn. • […]

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