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When Is the Best Time to Diversify Your Green-Industry Business?


“If you’re not growing, you’re dying.” This well-worn aphorism has been attributed to seemingly hundreds of figures: poets, actors, business leaders, motivational speakers. While we may never know who first uttered the words, they ring true nonetheless. And they can be applied to personal as well as business growth. Many businesses have learned the hard way that placing faith in one revenue stream can be fatal: Blockbuster Video, for instance, ignored the signs that streaming was the way of the future — signs Netflix capitalized on — and their brick-and-mortar […]

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5 Checklist Tips to Help Grow and Organize Your Company

checklist tips

Checklists—they can make your business life so much easier. If you want to get control over your company’s spending, evaluate your teams performance on job sites, and organize every department, then you need to incorporate checklists to meet your goals. Checklists to Consider In Your Business As you probably realize, there is a slew of checklist templates available online. But do you know which ones are the best for your green industry company? Your managers or crew leaders benefit the most from checklists. So, empower them to take their leadership roles […]

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5 Tips to Help Convert More Customer Leads into Sales

converting leads into sales

Did you know that your customer service is key to converting more leads into sales? Think about it: If a person who answers the phone is curt and responds to potential clients in grunts, you’ll lose out on leads. However, if your staff answers the phone with a greeting and friendly tone of voice, your chances of getting a sale increases. Answering the phone is only the first step of excellent customer service. Whether you answer the phone while you’re out on the road or you have a team member answering, you […]

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Extend Your Season With These 7 Add-On Services

diversify add on services

Where there’s a will, there’s a way. If you want to increase your revenue into the late fall and winter months, you can include add-on services to your lawn care, landscape or pest control company. Not only can you keep business rolling throughout the year, but you can transform your company from a seasonal business to a four season business – where you’re adding value to your current customers’ properties. You can start marketing your new services during the growing season. Add door hangers, post on social media and include […]

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How to Grow Your Green Industry Business To Sell

grow to sell

Think about why you started your business. Maybe you were 15 years old, mowing lawns for neighbors during the summer to raise money for your senior trip. Maybe you graduated from college and loved being outside so much you found a way to make it your job. Whatever your reasons were then, chances are you aren’t spending a ton of time mowing lawns or enjoying the outdoors these days. So what’s your “why” now? And do you have an exit strategy planned? These are all important questions to ask yourself […]

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Growing Your Green Industry Business: 5 Tips for Hiring Support Staff

hiring support staff

As your green industry business grows, it becomes less and less reasonable to assume you can handle all the day-to-day management of the operation. Don’t try be a hero by putting all the pressure on yourself to keep the ship upright. Hiring the right support staff can remove some of that pressure and help you focus on the bigger picture, like future growth or even your exit strategy. We asked some of Spring-Green’s seasoned operations staff for their tips on hiring support staff as you scale your business. Here’s what […]

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Economic Growth Means the Time Is Right for Diversification

In the first quarter of 2017, the Federal Reserve raised its benchmark interest rate twice, a sign in the Reserve’s faith that the United States economy is finally beginning to perform again after a long downturn. The base interest rate is now between .75 and 1 percent (as of March 2017), which has inspired further confidence in the economy. What does this mean for you? Well, among other things, it means that now could be a perfect time to make an investment in the future of your business by diversifying. […]

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The Power of Peer Groups: 7 Benefits Of Belonging To A Peer Group

peer groups

Do you sometimes think you’re all alone as a business owner? Would you like to be able to bounce ideas off on another business owner who understands what it’s like to own a lawn care, landscape or pest control company? Then you should consider a peer group. Everyone needs to be able to bounce ideas off of like-minded people. The power of peer groups allows you to work through ideas and problems as well as to grow profits and succeed in business. Peer to Peer Groups Peer to peer groups, […]

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11 Ideas to Rock Your Next Community Event or Trade Show

booth event

Have you recently hosted a booth at your local home and garden event? Did you get good leads from the trade show? Or did you have a lot of people stopping by and dipping into your candy bowl? And what about your staff at the trade show? Did they talk to people who stopped by or were they off chatting with other booth holders? Or worse yet, flipping through their phone and ignoring visitors? You want your employees to be engaged with visitors while they’re on booth duty. So it’s […]

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How to Leverage Information to Grow Your Green Business


As a green business owner, you probably feel you have plenty on your plate dealing with employees and customers. Do you have to be a technology expert too to grow your business? Even the most savvy business leaders struggle with this. It can be especially challenging to figure out where to spend your marketing money for direct mail and email marketing programs. Who do you target? In what neighborhoods? Of those you mailed or emailed, how many converted to sales? What revenue did you earn from each campaign you tried? […]

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