“Investing in your Success”

Spring-Green Marketing & Sales

Surefire Ways to Measure Customer Satisfaction in the Green Industry

  Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. In 2017, Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like […]

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Social Recruiting: Is Facebook Your Best Tool To Recruit Employees?

social recruiting

The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]

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Always Be Closing: The Answers You Need to Close the Sale

Sales Close A Sale

The iconic Alec Baldwin famously coined the phrase, “Always be closing,” in the 1992 film Glengarry, Glen Ross, where he tried tough tactics to motivate his sales team. As easy as it may sound, closing the sale is the essential part of any sales technique, and sometimes the most elusive. The art of closing the deal with your customers, both large and small, directly impacts and, ultimately, the success of your business. Covering the most frequently asked questions on sales closing techniques, we’ve got you covered with these easy guide […]

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How Employee Advocacy Helps Increase Brand Awareness

employee advocacy

Employee advocacy is what happens when the employees of a given company, of their own choosing, become evangelists and influencers for that company. We most often think of this in terms of what happens on social media, but advocacy also takes place via email, chat, texting, and even offline. Learn how employee advocacy has its benefits to help increase brand awareness. Employee Advocacy as a Marketing Strategy They say the hardest part of any inbound direct marketing campaign is making the “inbound” part happen, whether that be a phone call, […]

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Defining Buyer Personas to Help with Conversion Rates

buyer persona

Building customer personas and buyer personas are one of the best ways to engage your target audience. Creating persona profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have been evolving—and likely will continue to evolve. These are exciting times in which we live, though they may also seem a bit scary now and then. How do small business owners keep up, especially those with no formal education in digital marketing? With a great deal of help. But for now, let’s tackle the current topic at hand. Social Monitoring vs Social Listening Most businesses today, regardless […]

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Lead Generation Techniques For Small Businesses

lead generation

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

direct mail campaign

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Unplugging From Technology: Benefits of Taking a Device-Free Day

unplugging from technology

We live and work in an age where the flow of news, information, and communication are instantaneous and continuous. Social media allows us to engage customers and vendors as well as old schoolmates in ways that would not have been possible in the past. And with very few exceptions, thanks to the current technology, we are always plugged into the data stream—unless we choose not to be. The practice of periodically removing ourselves from technology high-tech devices has become known as “unplugging” and it seems to have gained popularity in […]

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