“Investing in your Success”

Marketing & Technology

Industry-Leading Marketing and Technology

Spring-Green has developed one of the industry’s most innovative and effective platforms that joins marketing and technology. A key aspect of Spring-Green’s formula for success is the ability to cost effectively and predictably grow its residential customer base.

By focusing on the customer, we take an integrated approach to understand and meet their expectations, while providing a seamless customer experience. To accomplish this, we have built a technology platform that allows a highly personalized omnichannel experience to be supported by our national call center providing inbound and outbound capabilities.

Our industry leading marketing programs influence over 70% of all new customer activity each spring utilizing comprehensive database modeling, list scoring and effective consumer targeting. In addition, we support all online marketing activities including websites, SEO, SEM, social media, local
listings management, reputation management and email marketing.

Here’s a glimpse of the marketing support we provide:

  • Our Digital Marketing engages your customers and best prospects, promotes your Spring-Green business online and generates inquiries. We set­up and optimize your web pages, monitor your reputation on social media, manage your local directory listings, solicit and build out your testimonials and manage your pay per click and ad word campaigns.
  • With our Direct Marketing strategies, we enable our franchises to grow at an accelerated rate. We have developed a highly targeted and personalized Direct Mail program that integrates with our National Call Center and the Spring-Green website, providing customers with a seamless and multi-channel experience.
  • Spring-Green supports a National Call Center with both inbound and outbound calling capabilities. The overwhelming majority of franchise owners chose to utilize this resource, keeping overhead down while maximizing their spring selling season and driving revenue per customer through additional service sales.
  • Additional Service Sales to existing customers are managed for you in the form of email, postcards, invoice messaging, informational inserts and phone calls.
  • List Selection determines the best households to target so your marketing funds are invested wisely.
  • Marketing Analytics constantly monitor results in real time and are the key source for constant improvement.

“Before we became a Spring-Green franchise, we always tried to do that [marketing & technology] on our own and were never really successful. We have doubled our business in two years since adding the franchise.”

Chris Casselberry, Owner of GreenSeasons and Spring-Green Lawn Care

Learn more about how Spring-Green can grow your business. Contact us.