Executive Team Keeps Its Eye on the Future
A balanced team of progressive minds and experienced thought leaders guide the SpringGreen organization. Together they combine a deep experience in all aspects of the company — sales, marketing, business plans, vendor negotiations, and franchise relationships. At the same time, the leadership recognizes the rapidly changing landscape and invests in the training and technology that keeps the company out in front of best practices.
- Tom Hofer, Chairman
Tom led the evolution of SpringGreen Lawn Care brand for more than four decades. He provided the vision and financial responsibility needed to navigate the changing marketing place and survive not one but three recessions. Tom also provided the organization with its moral compass which is the basis of the current core values and mission of the company. Tom retired in June of 2010 and assumed the Chairman of the Board role for SpringGreen Enterprises, the parent company of SpringGreen Lawn Care Corp. He is enjoying traveling with his beloved wife, Sue, and spending time with their grandchildren.
- Ted Hofer, CEO
Ted grew up around the SpringGreen business and saw firsthand the sacrifices his father and mother made in the early years. After graduating from the University of Illinois with a degree in finance, Ted pursued his entrepreneurial roots by opening and eventually selling, another franchise. Like his father, he was able to apply his business ownership experience and the perspective of a franchise owner to his efforts in leading SpringGreen Lawn Care. Ted rejoined SpringGreen in 2005 and as part of a succession plan held various positions throughout the organization. Ted assumed CEO responsibilities in June of 2010. As the CEO of SpringGreen Enterprises—the parent company to SpringGreen Lawn Care Corp.—Ted’s responsibilities including setting and executing the vision for the company and leadership for all its wholly-owned subsidiary’s which include SpringGreen’s Lawn Care’s largest franchise servicing the greater Chicagoland area.
-
Brad Johnson, President Of Franchise Operations
Brad is an accomplished operation professional who has a track record of building and empowering teams. He worked ;with The Melting Pot Restaurant and earlier in his career, he had regional responsibility with Starbucks Coffee and was also involved in the early stage evolution of the St. Louis Bread Company. Under Johnson’s direction, his 10-member support team became recognized industry leaders and he attributes much of this to his proactive work with the organization’s National Advisory Council and his strong commitment to building lasting relationships with franchise owners. Brad understands how important or franchise owners are to us and how this family-owned business places its core values ahead of winning at all costs.
- Mark Potocki
Mark rejoined the SpringGreen team in October 2019, as Vice President of Franchise Development. His background provides real life practical experience and a deep understanding of what business owners are looking at when they decide to grow their business. Mark brings a skillset uniquely suited to help small business owners understand the benefit of owning a SpringGreen franchise. Mark is married with three children.
- Brian Kish, Vice President of Business Intelligence
Brian Kish has served as SpringGreen’s vice president of business intelligence since June 2010. From January 2006 to May 2010, Brian served as the director of information technology. From December 1998 until December 2005, Brian served as the IT manager/franchise support representative. Brian joined SpringGreen in 1984 and is married with two adult children.