“Investing in your Success”

Monthly Archives: May 2019

Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have been evolving—and likely will continue to evolve. These are exciting times in which we live, though they may also seem a bit scary now and then. How do small business owners keep up, especially those with no formal education in digital marketing? With a great deal of help. But for now, let’s tackle the current topic at hand. Social Monitoring vs Social Listening Most businesses today, regardless […]

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Lead Generation Techniques For Small Businesses

lead generation

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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