“Investing in your Success”

Yearly Archives: 2020

Should I Join A Peer Group?

As a business leader, you might be hearing an often-used buzzword – peer groups. Considering jumping into a peer group scenario can leave you feeling skeptical about the benefits, expectations, and inner workings of a peer group. Spring-Green is here to answer your burning questions and give you a few tips along the way. What is a peer group? A peer group is typically made up of a group of CEOs, entrepreneurs or business leaders that, ideally, have linear roles in similar size businesses. The more aligned the elements are, the more beneficial the peer group […]

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How Do I Reward My Employees On A Budget?

As a business, it is important to show your appreciation for the ones who make your business move forward, your employees. No matter how small or large your company may be, taking the time to thank them for all they do is crucial to your organization’s morale. However, gifting your appreciation may not always be a viable option financially. That is why Spring-Green has the budget-friendly ideas you need to celebrate your employees during the season of giving!   81% of employees who responded to a recent survey by The Snacks Shop, say they feel appreciated when they receive gifts from […]

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How 2020 Changed The Face Of Digital Marketing

2020 changed nearly all aspects of our lives and digital marketing is no exception. Digital marketing budgets in some industries skyrocketed and in others became frozen. One thing became certain, nothing in 2020 was actually certain. With the pause placed on in-person events and in-person shopping, the appetite for digital channels was forced to fill the gaps where it could. Marketing technology and digital marketing channels in many cases became the only way for businesses to stay connected with their customers during the tough days when things were completely shut down.   Facts & data illustrating the impact of COVID-19 on digital […]

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Outdoor Enthusiast Joins The Spring-Green Team

For outdoor enthusiast, Skyler Hribar, diversifying with Spring-Green was an easy choice. “As a child, I never saw myself at a 9-5 job sitting at a desk all day. I always loved being outdoors, that was one of my goals.” Skyler currently runs one other business outside of his new Spring-Green Franchise. Wrightway Outfitters is a guided waterfowl hunting expedition based in Saskatchewan, Canada. However, when Skyler isn’t accompanying the public through the outskirts of Canada, he is freelancing as the First Mate guiding private fishing charters.    The Entrepreneurial spirit was a […]

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How Do I Maintain a Healthy Work-Life Balance While Growing My Business?

Some may feel that the ideal balance between your work life your social life doesn’t exist. Imagine starting your own business into the mix. Then it becomes an entire new tear of tough. While having a severe devotion to the business can help guide it forward, it’s not without a price. If you bypass the care you need, you can create routines that make it hard to enjoy everything you’re working for. At Spring-Green, we understand. That’s why we have created a guide to help you get your work-life balance in check. Below are some startling statistics […]

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A Stimulus Plan For Existing Green-Industry Business Owners

A takeaway from 2020 is being deemed an essential business that provides some clarity for business planning purposes. For example, at Spring-Green Lawn Care, we have been operating as an essential business meaning there has been little interruption during COVID-19. Our Franchise Owners have been steadily gathering a recurring revenue stream from their loyal customers throughout the pandemic. We see a mutually beneficial opportunity to give back and have developed a stimulus plan to help existing Green Industry owners diversify into an essential and profitable business. Our stimulus plan has […]

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Online Reputation Management

  Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Winning Back “Lost” Customers

Winning Back Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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How To Master The Upsell

Upselling

Upselling is one of the best ways to edge in a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your sales strategy, it might be the perfect time to fold it in. Your friends at Spring-Green have made it easy to get started with this step-by-step guide to mastering the art of upselling. What is upselling? Upselling is kin to the famously asked question, “Would you […]

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Your Helpful Guide to Building an Email List

Email

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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