Kent Fisher of Greenleaf Landscaping in Greenwood, Indiana, converted the lawn care portion of his business at the end of last year to a Spring-Green Lawn Care franchise, and after nearly tripling his business this spring, is off to a good start.
Fisher was the first franchise under Spring-Green’s Green Industry Initiative, which is designed for qualified candidates who own independent green industry businesses that may even already provide professional lawn and tree care services. Under the program, participants convert the lawn and tree care portion of their business with the goal to grow using Spring-Green’s proven marketing and support systems.
“Kent’s done a great job building a reputable landscaping company,” said James Young, president. “The lawn care side of his business was growing, too, but he knew he needed to make a few changes to reach its full potential. As the scale of both the landscaping and lawn care businesses grew, the demands for each became greater and distinctly different. By partnering with Spring-Green, Kent saw the potential to accelerate growth, continue providing leadership and develop individual management teams for both businesses. Kent saw the opportunity to achieve his long-term vision and steadily grow both businesses.”
The strategic relationship with Spring-Green allows Kent to maintain 100% ownership and at the same time access 36 years of systems and support that come along with the Spring-Green franchise model. As an added benefit, Kent’s Spring-Green franchise will give him the opportunity to introduce his landscaping business to a greater audience at a very effective cost.
“The first half of 2013 has been good for Kent, and it has been a pleasure to work with someone who knows exactly what he wants from his relationship with Spring-Green,” Young said. “Mature green industry professionals like Kent have the experience and knowledge to be successful right away. Having lawn care experience allows us to rapidly inject our expertise in marketing and technology to accelerate growth. Kent and his team are a welcome addition to the Spring-Green family, and we look forward to celebrating many successful years together.”
Triple-digit growth in one year for an existing operator isn’t too shabby, either!