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Spring-Green Blog

Defining Buyer Personas to Help with Conversion Rates

buyer persona

Building customer profiles and buyer personas are one of the best ways to engage your target audience. Creating personal profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have been evolving—and likely will continue to evolve. These are exciting times in which we live, though they may also seem a bit scary now and then. How do small business owners keep up, especially those with no formal education in digital marketing? With a great deal of help. But for now, let’s tackle the current topic at hand. Social Monitoring vs Social Listening Most businesses today, regardless […]

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Lead Generation Techniques For Small Businesses

lead generation

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

direct mail campaign

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Remote Work: The Employer and Employee Side of Working Remotely

working remotely

The concept of utilizing a remote workforce is one of these flexible work options that some small business owners believe is reserved for larger companies than theirs. Why is that? In reality the barriers to utilizing remote workers seem to have more to do with employer concerns than with any hardware, software, or regulatory limitations. Here are some benefits to offering the option of working remotely as well as some considerations for engaging a remote workforce and finally, a few considerations regarding how to work from home. Benefits of Working […]

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How to Create an Effective Employee Development Plan

employee development plan

Most employers understand that it takes time, money, and effort to recruit the right employees, and once found, the good employees are worth keeping. An increasing number of employers have come to acknowledge and accept the need to provide those individuals with opportunities for ongoing training and development, both as individuals and as valued members of the organization. Wait a minute, isn’t all that training and development stuff for bigger businesses? Absolutely not. If your small business is big enough to have one or more employees worth keeping, then you […]

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3 Ways to Motivate Employees Without Spending Money

motivating employees

A common dilemma among small business owners revolves around how to motivate employees. While some business have bigger budgets and can do more to motivate their employees, there are also ways you can motivate employees without breaking the bank. While it’s true that the best employees are easier to poach if they are underpaid, it is also true that money only goes so far when it comes to motivation in the workplace. This we know from experience. Well then, if money isn’t the silver bullet of team motivation, what are […]

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7 Tips to Write an Effective Job Description For Ideal Candidates

Writing Job Description

A good job description should accurately describe the position that will attract the right candidates – in both qualifications and fit. Although job postings are not as comprehensive as a full-on position description, a well-written job description will help measure job performance as well as what is expected in the workplace. If it seems like we’re asking a lot of a written job description, you’re right, we are. But that’s okay because a properly-written job description will deliver on all counts. Here are 7 tips and best practices to help […]

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The Do’s and Don’ts Of Weekly Team Meetings

group meeting

We’ve all heard the meeting jokes, some funny and others not so much. “One of these days we need to hold a meeting about all these meetings we’ve been having”… “Jones thought he’d gotten widespread agreement at the last meeting when he saw all those bobbing heads, but it turns out was just everybody fighting the urge to fall asleep”… “We reached a unanimous decision at Monday’s meeting—everyone agreed that the meeting was unnecessary”… And so it goes. Why have meetings earned such a bad rap and sometimes dreaded by […]

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