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Social Recruiting: Is Facebook Your Best Tool To Recruit Employees?

social recruiting

The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]

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6 Tips to Avoid Procrastination Pitfalls in the Workplace

procrastination

“Never put off until tomorrow what you can do today.” This infamous Ben Franklin quote that has become an idiom of the English has, most likely, been ingrained in our psyches from a young age. When we are young, our parents teach us not to procrastinate with school work and chores, but sometimes adults in the workplace reverse course and begin to procrastinate in our jobs, creating inefficiencies, decreased revenues and increasing the cost of doing business. There are many reasons that your employees may be procrastinating, including: They are […]

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3 Ways to Motivate Employees Without Spending Money

motivating employees

A common dilemma among small business owners revolves around how to motivate employees. While some business have bigger budgets and can do more to motivate their employees, there are also ways you can motivate employees without breaking the bank. While it’s true that the best employees are easier to poach if they are underpaid, it is also true that money only goes so far when it comes to motivation in the workplace. This we know from experience. Well then, if money isn’t the silver bullet of team motivation, what are […]

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7 Tips to Write an Effective Job Description For Ideal Candidates

Writing Job Description

A good job description should accurately describe the position that will attract the right candidates – in both qualifications and fit. Although job postings are not as comprehensive as a full-on position description, a well-written job description will help measure job performance as well as what is expected in the workplace. If it seems like we’re asking a lot of a written job description, you’re right, we are. But that’s okay because a properly-written job description will deliver on all counts. Here are 7 tips and best practices to help […]

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How to Introduce a New Product or Service to Your Customers

new service

Considering all the planning and preparation involved, it’s no surprise that business owners in the services sector get pretty excited when they bring a new service offering to market. But then what? Just adding another line item to the menu isn’t likely to attract much attention. How do we gain better traction with our existing customer base when rolling out a new service? Here are a few ways to effectively introduce a new product or service to customers. Introducing a New Service or Product to Customers While there may be […]

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How to Set and Achieve Winning Business Goals for 2019

set goals

As another year draws to a close, our thoughts turn toward 2019. A whole new year filled with endless possibilities stretches out before us and it’s hard not to be enthusiastic. Wouldn’t it be great to keep that enthusiasm going long enough to convert some of those goals into reality for your small business? You absolutely can! Here are some ways to set new goals for 2019 and improve your chances of achieving them. Successful Goal Setting For Your Local Business Take Stock of Your Present Situation You cannot effectively […]

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Working Together: How to Make a Family Business Work

family business

The vast majority of businesses in the US, roughly 90%, are family owned or controlled. There is something promising about going into business with your spouse, siblings, kids, cousins, or other family members. There are, however, many inherent challenges to successfully starting and growing a family business. Predictably, these challenges fall into two categories: issues pertaining to the family and issues pertaining to the business. Let’s look at the pros and cons of a family business, exploring some of the leading issues as well as the potential ways to resolve […]

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Should You Convert Your Green Industry Business to a Franchise?

local business to franchise

You’ve spent years developing your own business and building a loyal customer base that looks to you as the local green industry expert. And rightfully so, as you have amassed the kind of local knowledge that can only be acquired through years of experience. For any number of reasons, you may have considered converting your local business to a franchise or expanding your service offerings by adding on a specialty franchise. Would converting your business to a franchise be a good move for you? The answer to that question must […]

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Five Reasons Why You Should Join Your Local Chamber of Commerce

joining chamber of commerce

Many towns and metropolitan areas have a local Chamber of Commerce that organizes small businesses with the goal of furthering business interests and developing local networks. Chambers of Commerce will also work with the local government to represent the business sector when discussing city initiatives. You might be thinking this sounds great and all, but you’re just too busy to be involved with one more thing. Plus, a membership does cost money. However, being a part of your local Chamber of Commerce offers many benefits that can make the time […]

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Why You Should Consider Franchise Support For Your Business

franchise support

Your business is booming, your customers are happy, and you’re earning profits—what benefit could franchising or franchise support possibly give you? If you’re thinking like this, you may want to take a step back and look at the bigger picture. Successful business owners still have plenty to gain from becoming a franchise owner. You can’t be in two places at once, and as a business owner you’re probably already juggling more than you can really handle. Think of franchise support as a helping hand to keep all those balls in […]

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