“Investing in your Success”

Spring-Green Marketing & Sales

Defining Buyer Personas to Help with Conversion Rates

buyer persona

Building customer profiles and buyer personas are one of the best ways to engage your target audience. Creating personal profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have been evolving—and likely will continue to evolve. These are exciting times in which we live, though they may also seem a bit scary now and then. How do small business owners keep up, especially those with no formal education in digital marketing? With a great deal of help. But for now, let’s tackle the current topic at hand. Social Monitoring vs Social Listening Most businesses today, regardless […]

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Lead Generation Techniques For Small Businesses

lead generation

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

direct mail campaign

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Unplugging From Technology: Benefits of Taking a Device-Free Day

unplugging from technology

We live and work in an age where the flow of news, information, and communication are instantaneous and continuous. Social media allows us to engage customers and vendors as well as old schoolmates in ways that would not have been possible in the past. And with very few exceptions, thanks to the current technology, we are always plugged into the data stream—unless we choose not to be. The practice of periodically removing ourselves from technology high-tech devices has become known as “unplugging” and it seems to have gained popularity in […]

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5 Email Metrics You Should Be Tracking and Paying Attention To

email marketing

You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]

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Tips and Best Practices for Social Video Marketing

social video marketing

Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]

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Database Marketing: The Power of Targeting

database marketing

Consider for a minute how your business finds potential customers. Do you send the same mailer out to your entire service area? Are you making scores of cold calls? Or do you target your marketing messages directly to each customer? If the last sentence rings true, you’re one of the growing number of businesses using database marketing. But if the first two sentences are more your speed, you may be missing out on all the advantages database marketing can offer. Not quite sure what the difference is? Read on to […]

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How Trade Shows and Local Events Can Grow Your Business

trade show events

There are so many different ways you can market your business, so when a trade show is announced in your area, you’re probably wondering: Is it really worth the time and money it takes to participate? Pre-registering for a booth is usually free, but not always, and if the trade show is in a different city you may have travel and hotel costs. Then there’s the time lost either to training staff members on how to run the booth or to manning the booth yourself. Despite the costs, however, attending […]

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