“The only question I had was, ‘How fast can we start?”
Keith IvesGreen Industry Partner
Owner Evergreen Exteriors and Spring-Green
Clinton Township, MI
Keith Ives’s career choice was a fairly simple one. While in high school, he loved mowing lawns for his neighbors during the summers.
“I knew at an early age this was the line of work I would work in,” Ives said. “I thoroughly enjoy creating beautiful lawns for customers.”
After serving his country in the Marine Corps, Ives went to work for a large landscaping company in the area — but quickly realized he’d be happier running his own business.
“I was running all of their operations as the operations manager. I figured I’m doing everything already, so I might as well go into business for myself,” he said.
In February 2001 he launched Evergreen Exteriors, based in Clinton Township, Michigan, offering landscape, lawn maintenance, lawn care, snow removal, and landscape design services.
The company was successful, but Ives knew it could do even more with the right resources. That’s what led him to investigate into Spring-Green Lawn Care. As he learned more about the company and opportunities it brought, he began thinking about adding a franchise to diversify and grow his existing business.
The more he learned about Spring-Green and started taking advantage of its resources — from marketing to the call center and his dedicated business consultant — the more ready he was to bring the franchise to his customers.
Learn how Keith Ives is able to balance his time between two companies by viewing his video or reading his profile.